Paid Media

Fix Google Ads remarketing problems with checks for audience eligibility, GA4 links, consent, audience rules, targeting and campaign delivery.

Set up CRM tracking for paid ad leads with consistent campaign fields, clear ownership, qualification rules and a practical sales reporting workflow.

Define your service area, choose between Presence and Presence or interest, check exclusions and review qualified enquiries with a practical Google Ads workflow.

Build a consistent UTM tracking workflow for GA4 with a campaign naming dictionary, a three-link worksheet, pre-launch checks and practical troubleshooting.

Use the Google Ads search terms report to identify wasted spend, valuable queries and better landing-page ideas with a practical weekly workflow.

Choose meaningful Google Ads conversion goals using a practical action map, primary and secondary settings, counting choices and a pre-launch checklist.